News Room

Supplement Your Skin. Welcome to the Vitabath, Inc.® News Room where you can find what's new about the Vitabath, Inc.® products and the brand.

For Media inquiries please contact us at info@vitabathinc.com

Scents of the Season: Celebrate 2015 Holidays with Vitabath

Holiday Scents and a new Luxurious Set Make Perfect Gifts for the Women on Your List

Phoenix, AZ (November 10, 2015) – Every woman loves to be pampered, and a holiday gift of Vitabath’s specialty bath products will help show her that you love and appreciate her. Vitabath’s Holiday Fragrance Favorites are back by popular demand, and the new luxurious Orchid Intrigue will make her feel like royalty.

A Sweet and Spicy Season

Sweet Pink Peppermint is a playful mix of pink candy cane, cheery vanilla and sugary musk. Spice is Nice blends the delightful aroma of pumpkin, allspice, rum and maple syrup, all topped with delicious cream cheese icing.

These fragrances are available in a set of sulfate and paraben free moisturizing Body Wash and Hydrating Lotion, and are packed with the famous antioxidant vitamin blend that makes these products VITAbath. The set of 12 fl oz. (500mL) bottles in either fragrance is ready to gift in a silver carrier for just $14.99.

Sweet or spicy? How about both!! Vitabath’s festive Holiday Carrier includes a set of four 2 fl oz. (60mL) coordinating Body Washes and Hydrating Lotions in our top-selling holiday fragrances Sweet Pink Peppermint and Spice Is Nice. Perfectly packaged in a festive silver holiday carrier for just $9.99.

An Intriguing Holiday

Orchid Intrigue is a new Classic scent worth waiting for! Alluring and sensual, it will fragrance the night with intense purple blooms and the seductive scent of amber velvet layered with luxurious amethyst orchid, night blooming sambac jasmine, and sugared musk.  The Everyday Set features the fabulous Gelée (10.5 oz./300g) and Moisturizing Lotion (10 fl oz./300g), plus a coordinating pouf for just $20.00.

Product Availability

Purchase Vitabath online at www.myvitabath.com. Hundreds of retailers carry a mix of the Vitabath product line. In the US, that includes Ulta Beauty, Bon-Ton, Stage Stores, Walgreens, Rite Aid, and gift and specialty stores. In Canada, you’ll find Vitabath at Shoppers Drug Mart, Sears, Rexall, Lawtons, and Pharmasave, as well as many other retailers.

For more than 50 years, consumers have trusted the Vitabath brand for unparalleled skin cleansing and conditioning. Vitabath’s quality ingredients and rich fragrances indulge the senses and nourish the skin, resulting in a relaxing, yet invigorating, at-home spa experience. Visit www.myvitabath.com to see the full product offering. Find Vitabath on Twitter, Facebook, Pinterest, and Instagram at @Vitabath. 

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Vitabath Orchid Intrigue: a True “Modern Classic” to Supplement Your Skin

New seductive scent in a time-tested luxurious shower geléeand moisturizing lotion

Phoenix, AZ (July 9, 2015) – New ORCHID Intrigue^™ by Vitabath, Inc.® is truly a modern classic. The seductive scent of amber velvet is layered with luxurious amethyst orchid, jasmine, and sugared musk. It builds on Vitabath’s 50-year legacy by incorporating Vitabath’s classic skin conditioning vitamin and botanical complex in a luxurious bath gel and body lotion.

In 1957, European skin care specialists were frustrated with the dry skin that resulted from using bar soaps, and they set out to create the first-ever liquid shower gel: Vitabath, Inc.®. Because their goal was a shower gel that would soften and moisturize the skin, they used botanical extracts and vitamins to naturally replenish the skin, unheard of at the time. For more than half a century, Vitabath has remained a favorite of loyal fans who swear by its moisturizing ability. The newly enhanced formula is also free from parabens and diethanolamine. Vitabath products are unequaled with nearly twice the essential ingredients and half as much water as the competition.

A few new scents have been added to the Classic Collection over the decades, but it has been more than 15 years since Vitabath added to the line. Orchid Intrigue is a scent worth waiting for! Alluring and sensual, it will fragrance the night with intense purple blooms and the seductive scent of amber velvet layered with luxurious amethyst orchid, night blooming sambac jasmine, and sugared musk.

Refresh and moisturize your skin with these new Classic Orchid Intrigue products:

Moisturizing Bath & Shower Gelée produces a luxurious, creamy lather that leaves skin feeling soft and perfectly cleansed. Paraben and diethanolamine free but enhanced with botanical extracts such as Horse Chestnut Extract, Biotin, Sunflower Oil, and Lanolin Oil. Available in a 10.5 oz/300g bottle for $20 or a 21 oz/600 g bottle for $33.

The Moisturizing Lotion will quickly hydrate skin after your bath or shower.  It contains Vitamins A & E and rich emollients like Shea Butter and Aloe Vera to leave your skin feeling soft and smooth. Specially formulated with Creatine, which revitalizes cell metabolism and skin firmness to improve skin appearance, its Amino Acid complex helps nourish and replenish skin’s moisture. Available in a 20 fl oz/550g bottle for $20.

Everyday Set - A value set at a huge discount: Features the fabulous Gelée (10.5 oz./300g) and Moisturizing Lotion (10 fl oz./300g), plus a coordinating pouf. Just $20.00.

Supplement your Skin Naturally

Vitabath products are formulated with vitamins and natural botanicals for healthy skin from the outside in. Vitamin A, Vitamin B3, Vitamin B5, Vitamin C, and Vitamin E are all found in the Vitamin Complex in every Vitabath product.

Natural botanicals are included because of their antioxidant benefits and aid in making skin look and feel better:

Purchase Vitabath, Inc.® online at www.myvitabath.com. In the US, these products are available at hundreds of retailers including Ulta Beauty, Target, Stage Stores, Walgreens, Bon-Ton, Rite Aid, and gift and specialty stores. In Canada, you’ll find Vitabath, Inc.® at Shoppers Drug Mart, Rexall, Lawtons, Walmart and Pharmasave, as well as many other retailers. The Carrier Set with Body Wash and Fragrance Mist is being introduced in Canada exclusively at Shoppers Drug Mart.

For more than 50 years, consumers have trusted the Vitabath, Inc.^® brand for unparalleled skin cleansing and conditioning. Vitabath’s quality ingredients and rich fragrances indulge the senses and nourish the skin, resulting in a relaxing, yet invigorating, at-home spa experience. Visit www.myvitabath.com to see the full product offering. Find Vitabath on Twitter, Facebook, Pinterest, and Instagram at @Vitabath.

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Soften and Sweeten your Skin with Vitabath, Inc.®

New Light and Fruity Scents for Spring and Summer

Phoenix, AZ (March 5, 2015) – As the weather warms up, women will be looking for light fragrances evoking the feel of summer relaxation. Vitabath’s new additions to the Fruit Fanatic collection will do just that: imagine a Pineapple Sunset in tropical paradise, or a gentle breeze carrying scents of Raspberry Vanilla Velvet. 

Layer delectable scents and the benefits of vitamins and botanicals with these New Fragrance Collection products, available as a Body Wash and Fragrance Mist.

Pineapple Sunset™: Take in paradise at sunset with this beautiful blend of sweet pineapple, sun-kissed melon and passion fruit laced with lush coconut and rays of golden cashmere musk.

Raspberry Vanilla Velvet™: Sweet and a little sexy, this alluring blend of lush black raspberry and Mirabelle plum is softened with rich warm vanilla, caramel and sensual amber.

Through the Vitabath, Inc.^® Insider program, the opinions of 500 consumers and beauty bloggers determined the new scents. Even at their initial release, these are already fan favorites!

Quality Ingredients at an Affordable Price

There are thousands of body products on the market. Vitabath, Inc.^® distinguishes itself by incorporating beneficial vitamins even though it is affordably priced. Vitabath, Inc.^® products include a famed blend of Vitamins A, B3, C, E, and pro-vitamin B5. Plus, all Fragrance Collection products soften and moisturize skin from the outside-in with an antioxidant blend sourced from these superfruits: Acai Berry, Goji Berry, Coffee, Noni, and Pomegranate.

Equally important are the chemicals that you won’t absorb when you use Vitabath, Inc.® products: our Fragrance Collection formulas are free from sulfates, parabens, propylene glycol, DEA, TEA, mineral oils, and silicone. We don’t carry the name VITAbath lightly; we focus on VITAmin content because it benefits your skin. 

Product Details and Availability

Both new fragrances are available in 12oz/360mL Body Wash for $7.99 per bottle. The Fragrance Mists are sold in an 8oz/236mL bottle for $9.99. For a limited time, purchase a Carrier Set of these new fragrances with a pairing of Body Wash and Fragrance Mist, an $18.00 value for $14.99. The product ships in March 2015.

Purchase Vitabath, Inc.® online at myvitabath.com. In the US, these products are available at hundreds of retailers including Ulta Beauty, Target, Stage Stores, Walgreens, Bon-Ton, Rite Aid, and gift and specialty stores. In Canada, you’ll find Vitabath, Inc.® at Shoppers Drug Mart, Rexall, Lawtons, Walmart and Pharmasave, as well as many other retailers. The Carrier Set with Body Wash and Fragrance Mist is being introduced in Canada exclusively at Shoppers Drug Mart.

For more than 50 years, consumers have trusted the Vitabath, Inc.® brand for unparalleled skin cleansing and conditioning. Vitabath’s quality ingredients and rich fragrances indulge the senses and nourish the skin, resulting in a relaxing, yet invigorating, at-home spa experience. Visit myvitabath.com to see the full product offering. Find Vitabath on Twitter, Facebook, Pinterest, and Instagram at @Vitabath. 

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Painting with a Twist® Partners with Vitabath for a Bubble Bath Themed Weekend

Nation’s Leading Paint-and-Sip Franchise Announces Partnership with Luxury Bath and Body Brand

MANDEVILLE, La. – Jan. 6, 2015 – Making a splash for National Bubble Bath Day, Painting with a Twist®, America’s first and largest paint-and-sip franchise, is celebrating in style with luxury bath and body brand Vitabath, Inc.® for a good clean weekend of bubble bath fun. 

Beginning Jan. 9, Painting with a Twist studios across the country will offer bubble bath themed classes complete with special events and giveaways. Painting with a Twist will offer a special class where guests can come in and create a bubble bath-inspired painting titled, “The Reading Room” and will receive free samples of Vitabath, Inc.® body washes and a discount offer for a future Vitabath, Inc.® purchase. Guests can look for their nearest studio’s bubble bath event on the Painting with a Twist® website.

“After the stress and commotion of the holiday season, an excuse to relax and draw a bubble bath couldn’t come soon enough,” said Painting with a Twist® Co-Founder Renee Maloney. “We decided that one day simply wasn’t enough and working with Vitabath, Inc.® we took it upon ourselves to celebrate the entire weekend.”

Many studios will provide guests with shower caps, bath tub accessories and bottles of bubbles so they can take “Sudsy Selfies.” Customers can post their selfies to personal social media accounts using the hashtag #SudsySelfie and tagging @PWATCorporate and @Vitabath. Each customer to do so is automatically entered for a chance to win a Vitabath gift basket valued at $50.

“I can’t think of a better way to kick off the New Year than with a bubble bath, a glass of wine and a paint brush,” said Vitabath, Inc.® CEO Richard Neill. “We are excited to engage in this partnership with Painting with a Twist®, offering a fun, relaxing and one-of-a-kind experience to those looking to pamper themselves.”

A Vitabath, Inc.® bubble bath is not only indulgent and relaxing; it’s also good for skin. While soaking in the tub, skin is nourished with soothing moisture from Vitamins A, B3, B5, C, & E. Vitabath, Inc.® comes in more than 20 fragrances in the beloved Classic Line and the trendier Fragrance Collection.

At Painting with a Twist®, guests come together to experience a unique ‘getaway’ that includes friends, paint and the option to BYOB. Led by local art instructors, guests paint on bare canvases using paint and brushes provided by the studio. There are more than 4,000 original pieces of copyrighted artwork, ranging from landscapes, abstracts and cityscapes, to creative renderings of animals, iconic buildings and florals, which have all been conceptualized and produced by Painting with a Twist art instructors. 

About Painting with a Twist® 

Painting with a Twist®, based in Mandeville, Louisiana is the leading paint-and-sip franchise with more than 180 franchises in 28 states. Founded in 2007 by Cathy Deano and Renee Maloney, Painting with a Twist® began franchising in 2009 and provides customers with paint, a canvas and brushes that lead to a fun evening with friends and a finished piece of art. The company maintains a strong focus on giving back to the local community, and by the end of 2014, Painting with a Twist® will have donated more than $1 million through their charity arm, Painting with a Purpose. As the fastest-growing franchise in the industry, Painting with a Twist® was ranked the top Paint and Sip franchise as part of the 2014 Entrepreneur magazine annualFranchise 500 edition. For more information about Painting with a Twist’s franchise opportunity, visit paintingwithatwistfranchise.com.

About Vitabath, Inc.®

For more than 50 years, consumers have trusted the Vitabath, Inc.® brand for unparalleled skin cleansing and conditioning. Vitabath’s quality ingredients and rich fragrances indulge the senses and nourish the skin, resulting in a relaxing, yet invigorating, at-home spa experience. Visit myvitabath.com to see the full product offering. Find Vitabath on Twitter, Facebook, Pinterest, and Instagram at @Vitabath.

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Holiday Scents, Variety Packs and Gift Sets Perfect for Everyone on Your List

Phoenix, AZ (November 25, 2014) – Vitabath, Inc.® offers affordable luxury so you can express your heartfelt love and appreciation to family and friends during the holidays. Specialty offers for 2014 include Holiday Fragrance Favorites and several fabulous gift sets.

Holiday Fragrances

Sweet Pink Peppermint is a playful mix of pink candy cane, cheery vanilla and sugary musk. Spice is Nice blends the delightful aroma of pumpkin, allspice, rum and maple syrup, all topped with delicious cream cheese icing.

These fragrances are available in a set of sulfate and paraben free moisturizing Body Wash and Hydrating Lotion, and are packed with the famous antioxidant vitamin blend that makes these products VITAbath. The set of 16.9 fl oz. (500mL) bottles is ready to gift in a silver carrier for just $16.99.

Sweet or spicy? How about both!! Vitabath’s festive Holiday Carrier includes a set of four 2 fl oz. (60mL) coordinating Body Washes and Hydrating Lotions in our top-selling holiday fragrances Sweet Pink Peppermint and Spice Is Nice. Perfectly packaged in a festive silver holiday carrier for just $9.99.

Refresh & Renew Holiday Set

A trio of Classic Vitabath, Inc.® favorites: super-rich 10.5 oz Vitabath, Inc.® Gelée, a high-lathering Gelée Bar soap, and ultra smooth and creamy 10 fl oz Moisturizing Lotion, all loaded with antioxidant-rich vitamins to help nourish and pamper your skin. Available in Original & Plus fragrances, also includes a bonus pouf for just $21.99.

Product Availability

Purchase Vitabath, Inc.® online at www.myvitabath.com. In the US, these products are available at hundreds of retailers including Stage Stores, Bed Bath & Beyond, Walgreens, Ulta Beauty, Rite Aid, K Mart, and gift and specialty stores. In Canada, you’ll find Vitabath, Inc.® at Shoppers Drug Mart, Rexall, Lawtons, and Pharmasave, as well as many other retailers.

For more than 50 years, consumers have trusted the Vitabath, Inc.® brand for unparalleled skin cleansing and conditioning. Vitabath’s quality ingredients and rich fragrances indulge the senses and nourish the skin, resulting in a relaxing, yet invigorating, at-home spa experience. Visit www.myvitabath.com to see the full product offering. Find Vitabath on Twitter, Facebook, Pinterest, and Instagram at @Vitabath.

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Vitabath Goes Pink and Donates to Support Breast Cancer Awareness Organizations

Phoenix, AZ (September 15, 2014) – In support of Breast Cancer Awareness, Vitabath, Inc.® will make a cash donation from sales of its most popular “pink” bath products at www.myvitabath.com. For the month of October, Vitabath will donate $1 for each of the special pink products sold.  The breast cancer shop direct link is

Vitabath products in the pink promotion include:

• Plus for Dry Skin: a staple of Vitabath’s Classic Line, this soothing fragrance incorporates rich jasmine, fresh violet and soft white musk. It’s formulated with Vitamin A, which helps to moisturize to make skin look and feel better. Products include Moisturizing Gelée, Sugar Scrub, Lotion, and Hand Crème.

•Three fresh scents from the Fragrance Collection, all available in Moisturizing Body Wash, Lightweight Fragrance Mist, and Hydrating Body Lotion. Layer the fragrance and the benefits of these products; they contain Vitabath’s famed vitamin blend as well as an antioxidant-rich blend of seven superfruits to moisturize, protect, and revitalize skin. They are also free from sulfates and parabens.

• Dreamy Pink Frosting: delectable scent of champagne cupcake topped with pink frosting
• Grapefruit Vanilla: a sublime blend of sugary pink grapefruit and smooth rich vanilla
• Nouveau Rose: a modern blend of baby roses, rain-kissed leaves and cyclamen flowers (body wash only)

Donations in the U.S. will go to Living Beyond Breast Cancer, which offers programs and services to women affected by breast cancer, and to caregivers and healthcare providers. In Canada, Vitabath's donation will go to Rethink Breast Cancer, which is pioneering cutting-edge breast cancer education, support and research that speak fearlessly to the unique needs of young (or youngish) women.

Throughout the month of October, women can encourage others by sharing their stories of strength on Vitabath's Facebook Timeline using the hashtag #VitabathGoesPink. “Last year, we heard so many inspiring stories from women during Breast Cancer Awareness month,” said Alicia Thompson, Marketing Manager for Vitabath. “Vitabath is proud to support these women and others across North America by funding awareness and research of breast cancer.”

For more than 50 years, consumers have trusted the Vitabath brand for unparalleled skin cleansing and conditioning. Vitabath’s quality ingredients and rich fragrances indulge the senses and nourish the skin, resulting in a relaxing, yet invigorating, at-home spa experience.

Visit www.myvitabath.com/breast-cancer-shop to see the full product offering.

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New Sweet Vanilla Amber and Lime Citron Basil Fragrance Mists from Vitabath

Lightweight Fragrance Mist Moisturizes and Refreshes Through the Day

Phoenix, AZ (September 1, 2014) – Vitabath introduces new Sweet Vanilla Amber and Lime Citron Basil Fragrance Mists to its popular Fragrance Collection. Women love lightweight mists – a perfect alternative to concentrated, expensive perfumes.

Layering body products is an easy way to make your favorite fragrance last all day long without starting with an overpowering scent that is barely there at the end of day. Begin with a sudsy morning shower using Vitabath’s Body Wash. Moisturize and soften skin with a coordinated luxurious Body Lotion. Then, occasionally spritz a little Fragrance Mist from head to toe to keep the light airy fragrance going all day long.

With Vitabath, you’ll be layering vitamins as well as fragrance, so your skin will not only smell fabulous, it will be healthier too! Soak up Vitamins A, B3, B5, C, & E plus an antioxidant-rich superfruit complex to moisturize, protect, and revitalize the skin. Vitabath’s Fragrance Collection formulas are also free from sulfates, parabens, propylene glycol, DEA, TEA, mineral oils, and silicone.

Earlier this year, Vitabath introduced Sweet Vanilla Amber and Lime Citron Basil Body Wash and Lotion. Now you can complete the layering effect with these new Fragrance Mists. Sweet Vanilla Amber features the warm scent of rich amber laced with calming vanilla and soft tiare flower. Lime Citron Basil offers the uplifting scent of fresh lime and sparkling citron with hints of sweet basil and patchouli.

Pricing and Availability

Both new Fragrance Mists are available in an 8oz/236mLbottle for $9.99. Layer the fragrance with corresponding Body Wash and Hydrating Lotion, just $7.99 each for a 12oz/360mLbottle. Save 20 percent when you purchase the bundle of all three products online at www.myvitabath.com. Various mixes of Vitabath’s product line are available at multiple retailers. In the U.S., these products are available at Ulta Beauty, hundreds of Stage Stores, Bed Bath & Beyond, K Mart, Walgreens, Rite Aid, and many others. In Canada, you’ll find Vitabath at Shoppers Drug Mart, Rexall, Lawtons, and Pharmasave, as well as many other retailers.

For more than 50 years, consumers have trusted the Vitabath brand for unparalleled skin cleansing and conditioning. Vitabath’s quality ingredients and rich fragrances indulge the senses and nourish the skin, resulting in a relaxing, yet invigorating, at-home spa experience. Visit www.myvitabath.com to see the full product offering. Find Vitabath on Twitter, Facebook, Pinterest, and Instagram at @Vitabath.

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Vitabath, Inc.® Debuts New Body Wash and Lotion Fragrances This Spring

Sweet Vanilla Amber and Lime Citron Basil Scents in Refreshing Formulas

Phoenix, AZ (March 5, 2014) – Just in time for spring, Vitabath, Inc.® introduces two new Body Wash and Hydrating Lotion fragrances: Sweet Vanilla Amber and Lime Citron Basil. As the weather improves, people are looking for new products to refresh their skin and revive their spirits. These fabulous new body care formulas are packed with healthy vitamins to nourish the skin, plus they’re sulfate and paraben free.

New Fragrance Choices

Sweet Vanilla Amber features the warm scent of rich amber laced with calming vanilla and soft tiare flower.

Lime Citron Basil offers the uplifting scent of fresh lime and sparkling citron with hints of sweet basil and patchouli.

Vitabath is Healthy for Your Skin

What you put ON your skin goes INTO your body! Soak up Vitamins A, B3, B5, C, & E while you provide your skin soothing moisture. Vitabath incorporates natural ingredients from an antioxidant rich superfruit complex to moisturize, protect, and revitalize the skin. Acai, Goji, Coffee, Noni, Pomegranate, Green Tea, and Mangosteen act as nourishing and conditioning agents. Plus, Vitabath’s Fragrance Collection formulas are free from sulfates, parabens, propylene glycol, DEA, TEA, mineral oils, and silicone.

Pricing and Availability

Both new fragrances are available in 12oz/360mL Body Wash and Hydrating Lotion for $7.99 per bottle. For a limited time, a larger set of one body wash plus one lotion in 16.9 fl oz /500 mL bottles is available for $16.99. Purchase Vitabath, Inc.® online at www.myVitabath.com. Multiple retailers offer various mixes of the Fragrance Collection product line. In the US, these products are available at hundreds of Stage Stores, Bed Bath & Beyond, K Mart, Walgreens, Ulta Beauty, Rite Aid, and many other retailers. In Canada, you’ll find Vitabath at Shoppers Drug Mart, Rexall, Lawtons, and Pharmasave, as well as many other retailers. The full Fragrance Collection and the traditional Vitabath, Inc.® Classic Line are available at www.myVitabath.com. 

For more than 50 years, consumers have trusted the Vitabath, Inc.® brand for unparalleled skin cleansing and conditioning. Vitabath’s quality ingredients and rich fragrances indulge the senses and nourish the skin, resulting in a relaxing, yet invigorating, at-home spa experience. Visit www.myvitabath.com to see the full product offering. Find Vitabath, Inc.® on Twitter, Facebook, Pinterest, and Instagram at @Vitabath.

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